Question 1

How do I know Lustre Lagoon is the right partner for my business?

Accepted Answer

At Lustre Lagoon, we primarily work with DTC e-commerce brands who have a purpose-driven mission. If you’re looking to grow your brand’s impact but are struggling with low retention, limited bandwidth, high customer acquisition costs, and a low AOV, you’re in good hands.

Question 2

Is email marketing worth it? What results should I expect?

Accepted Answer

Our approach is data-driven, and we aim for tangible, measurable results. While success metrics will look different for every business, most of our clients see email marketing making up 30-40% of total store revenue and a 5-20% boost in AOV after working with us for several months.

Question 3

Can't I handle email & SMS marketing myself? Why do I need your services?

Accepted Answer

While managing email marketing in-house is an option, it is often time-consuming and labour intensive (especially when you consider the resources needed for ongoing training and hiring.) Our dedicated team, on the other hand, is here to stay. We bring expertise, proven strategies, and automation to the table. Plus, we’ll keep up with optimizing your results and staying up-to-date with industry best practices, allowing you to focus on creating positive change.

Question 4

How long is your onboarding process?

Accepted Answer

Our onboarding process takes about a week. We start with setting up communication channels, a kickoff call, and an in-depth discovery and strategy phase to lay the foundation for success. From there, we move into implementation over the next few weeks, followed by ongoing campaign execution, optimization, and growth.

Question 5

How will I be informed about performance and updates?

Accepted Answer

Communication is key, and we pride ourselves on being accessible to our clients. You’ll stay informed through weekly progress updates, a dedicated Slack channel for real-time communication, and a private Notion client portal where you can track everything in one place. Plus, our weekly strategy calls ensure we’re aligned on performance and next steps.

Question 6

Can your team consistently create on-brand content?

Accepted Answer

Absolutely. During our discovery phase, we take the time to understand your brand story and company values inside out. Our team ensures every email aligns with your brand’s tone, messaging, and design, ensuring a seamless and authentic customer experience that fosters genuine connection.