Email marketing for ecommerce brands with purpose.

We help purpose-driven DTC brands achieve sustainable growth with retention-focused email and SMS marketing.










Free up time for what drives your mission forward.
And say goodbye to time-consuming campaign management, deliverability issues, lacklustre email designs, and ineffective automations.
OUR SERVICE
100% Done-For-You Email Marketing Package
From strategy to implementation, we handle every aspect of your email marketing so you can focus on growing your business.

Onboarding & Kickoff
First, we'll set up your dedicated Client Portal and Slack channel, then kick things off with a call to align on goals, expectations, and next steps.
Discover & Strategize
Our team will then conduct an in-depth ESP audit, optimize deliverability, and map out a 60-day strategy tailored to your brand and audience.
Build & Implement
Next, we'll set up key retention systems—including opt-in forms, segmentation, automation workflows, and campaign planning—while keeping you informed with weekly progress updates.
Scale & Optimize
Finally, we’ll continuously optimize your email marketing program with strategic campaign execution, A/B testing, and ongoing ESP management to drive long-term retention and revenue.
Emails That Inspire Action

The Lustre Lagoon Process
A clear process and timeline designed to drive sustainable growth for every client.
Day 1
Onboarding & Kickoff
- Partnership Kickoff Call
- Dedicated Notion Client Portal
- Dedicated Slack Channel
Days 1-7
Discover & Strategize
- Brand & Audience Discovery
- ESP Account Audit
- Deliverability Optimization
- 60-Day Email Marketing Roadmap
Days 7-30
Build & Implement
- Monthly Email Campaign Calendar
- Opt-In Form Setup
- Audience Segmentation Setup
- Build 6-8 Automation Workflows (50+ Messages Total)
- Weekly Progress Updates
- Weekly Strategy Calls
Days 30+
Scale & Optimize
- Monthly Email Campaign Calendar
- 3-4 Email Campaigns Per Week
- Weekly SMS & Push Campaigns
- Form, Automation & Campaign A/B Testing
- Weekly Progress Updates
- Weekly Strategy Calls
- Ongoing ESP Management & Support
- Ongoing Retention & Email Marketing Consulting
Results We're Proud Of
about us
DTC Retention & Email Marketing Agency
With a proven track record of optimizing retention and email marketing strategies for 7-figure businesses, our agency stands out as a trusted partner in maximizing the impact of our clients’ digital efforts.
OUR TRUSTED PARTNERS





