Lustre Lagoon is a retention and email marketing agency that works with DTC ecommerce brands. From strategy to implementation, we’re here to share dependable solutions that maximize customer retention and LTV so you can scale with ease and grow your impact.
We treat time as something valuable. Our systems are designed to give clients time and headspace back.
We deliver well-branded, high-performing emails on a reliable schedule that drive real results.
Our process is clear and focused, with short weekly calls that keep you informed on progress and new opportunities.
We don’t just execute. We anticipate needs, offer solutions, and stay one step ahead to support long-term success.
We treat our clients’ businesses like our own, showing up with attention, thoughtfulness, and a real investment in their growth.
We turn messy systems and ideas into clean, effective marketing that’s easy for clients and impactful for their customers.
We started Lustre Lagoon back in 2020 with a simple goal: to help brands grow through thoughtful marketing.
In the early days, we did a bit of everything: social media, ads, copywriting, and marketing operations. But one thing quickly stood out to us. Email marketing consistently delivered the best results. It brought in higher conversions, lowered customer acquisition costs, and, most importantly, helped our clients build real, lasting relationships with their customers. The more we leaned into email marketing, the more we saw its potential.
As we took on more projects, we kept hearing the same thing from our clients. They knew email and SMS were important, but they didn’t have the time, capacity, or expertise to do it well. That’s when we knew it was time to make a pivot.
We decided to go all in on what we do best: retention-focused email marketing. Today, we help ecommerce brands take email completely off their plate, so they can stay consistent, grow sustainably, and get better results without the stress.
I’ve spent the past 5 years helping multiple 7-figure brands refine their retention and email marketing strategies, and I was recently a finalist in the 2024 Surrey Women in Business Awards in the Emerging Leader category.
Before launching Lustre Lagoon with my co-founder Paul, I worked as a full-time Copywriter for a wellness brand. I also ran a personal blog on the side, so I know firsthand how powerful great messaging and thoughtful marketing can be.
When I’m not working, you’ll usually find me reading, planning my life on Notion, catching up on my favourite TV shows, or re-organizing my closet… again.
At Lustre Lagoon, I focus on client relationships and success, making sure our partners feel supported and get the retention marketing insights they need to keep their audience engaged (and actually excited to open their emails).
Outside of work, I enjoy just about any outdoor activity, playing golf, and training for my first marathon.
One of my biggest achievements in recent years is personally raising over $7k in donations by participating in the Tour de Cure BC, a 200km bike ride to help raise money for cancer research.
Get a head start on your 2026 BFCM email marketing and retention strategy.
